About Aditya Birla Fashion & Retail Ltd
Aditya Birla Fashion and Retail Ltd (ABFRL) is a prominent entity in the fashion and retail sector. It was founded in 1997 and has since established a strong market presence. The company is headquartered in Mumbai, Maharashtra. ABFRL is a key player in the Indian fashion industry, developing, manufacturing, and retailing a diverse range of fashion apparel and accessories.
The company is promoted by the Aditya Birla Group, a well-known conglomerate with significant influence across various industries. ABFRL’s portfolio includes renowned brands such as Van Heusen, Louis Philippe, and Allen Solly. It also includes brand like Pantaloons, and Peter England. These brands cater to various fashion needs. It is offering everything from formal wear to casual clothing, and have a loyal customer base.
ABFRL stands as one of the leading fashion retailers in India. It is boasting substantial market share and assets under management. The company’s market position and widespread recognition underscore its impact on the industry.
The company is led by Ashish Dikshit (Managing Director). The company is driven by a team of experienced professionals dedicated to maintaining high standards of quality and innovation. The registered office of ABFRL is located at Aditya Birla Centre, 14th Floor, Nariman Point, Mumbai, Maharashtra 400021. The company’s promoters shareholding is 51.97%.
Here are the prime managing promoters of the company:
Aditya Birla Fashion and Retail Ltd’s commitment to delivering fashionable and high-quality apparel has solidified its reputation as a leader in the sector. The company’s focus is on customer satisfaction and market growth continues to drive its success. These factors are reinforcing its status as a key player in the Indian fashion and retail industry.
In 2015, ABFRL emerged from the consolidation of the branded apparel businesses of the Aditya Birla Group. This includes Pantaloons Fashion and Retail (PFRL) and Madura Fashion division. This strategic move aimed to streamline operations and create a unified brand identity. PFRL was retitled Aditya Birla Fashion and Retail Ltd after consolidation.
ABFRL’s portfolio includes iconic brands such as Allen Solly, Louis Philippe, Pantaloons, Peter England, and Van Heusen. These brands have established a strong presence in the Indian market, catering to various fashion needs and preferences. The company’s commitment to quality and innovation has been a key factor in its success.
In recent years, ABFRL has expanded its international presence. It has formed strategic partnerships with global brands like Hackett London, Ted Baker, Ralph Lauren, and Forever 21. These collaborations have allowed ABFRL to offer a wide range of international fashion options to its customers.
ABFRL’s foray into the ethnic wear segment with brands like Tasva, Jaypore, and Marigold Lane has further diversified its product offerings. The company has also embraced digital transformation by launching TMRW. It is a venture focused on building digital-first brands to cater to the evolving needs of consumers.
The company has a strong network of over 4,664 brand stores. It also has a presence in more than 37,205 multi-brand outlets across India. ABFRL continues to be a dominant player in the fashion and retail sector. The company’s commitment to sustainability and responsible business practices has earned it a positive reputation in the industry.
Aditya Birla Fashion and Retail Ltd (ABFRL) has been actively expanding its digital footprint. Recently, ABFRL’s subsidiary, Aditya Birla Digital Fashion Ventures Ltd (ABDFVL), invested INR 75 crore in the D2C fashion brand Wrogn, co-owned by cricket star Virat Kohli. This investment increased ABDFVL’s stake in Wrogn from 17.1% to 32.84%, aiming to strengthen its portfolio of digital-first fashion companies.
In addition to this, ABFRL has been focusing on its omnichannel strategy. The company’s e-commerce sales grew by 77% year-over-year driven by effective B2B partnerships and brand.com initiatives. The launch of Lifestyle’s new SuperApp is another step towards redefining convenience and personalization for customers.
ABFRL has also proposed a vertical demerger of its Madura Fashion & Lifestyle business into a separate listed entity. This move is expected to create two independently listed companies, each with distinct capital structures and growth opportunities. The demerger will allow ABFRL to focus on its value retail portfolio and ethnic wear brands. It also focuses on luxury formats, and direct-to-consumer brands under the TMRW portfolio.
These strategic initiatives highlight ABFRL’s commitment to innovation, digital transformation, and sustainable growth. The company is also leveraging technology and expanding its digital presence. ABFRL aims to stay ahead of market trends and meet the evolving needs of its customers.
Aditya Birla Fashion and Retail Ltd’s journey from its inception in 1997 to its current status as a leading fashion retailer is a testament to its strategic vision, innovation, and commitment to quality. The company’s ability to adapt to changing market trends and consumer preferences has been instrumental in its growth and success.
The company is promoted by the Aditya Birla Group, a well-known conglomerate with significant influence across various industries. ABFRL’s portfolio includes renowned brands such as Van Heusen, Louis Philippe, and Allen Solly. It also includes brand like Pantaloons, and Peter England. These brands cater to various fashion needs. It is offering everything from formal wear to casual clothing, and have a loyal customer base.
ABFRL stands as one of the leading fashion retailers in India. It is boasting substantial market share and assets under management. The company’s market position and widespread recognition underscore its impact on the industry.
The company is led by Ashish Dikshit (Managing Director). The company is driven by a team of experienced professionals dedicated to maintaining high standards of quality and innovation. The registered office of ABFRL is located at Aditya Birla Centre, 14th Floor, Nariman Point, Mumbai, Maharashtra 400021. The company’s promoters shareholding is 51.97%.
Here are the prime managing promoters of the company:
- Kumar Mangalam Birla
- Ashish Dikshit
- Yogesh Chaudhary
- Ananyashree Birla
- Aryaman Vikram Birla
Aditya Birla Fashion and Retail Ltd’s commitment to delivering fashionable and high-quality apparel has solidified its reputation as a leader in the sector. The company’s focus is on customer satisfaction and market growth continues to drive its success. These factors are reinforcing its status as a key player in the Indian fashion and retail industry.
Company History
Aditya Birla Fashion and Retail Ltd (ABFRL) has a rich history that dates back to 1997. It was founded as part of the Aditya Birla Group’s expansion into the fashion and retail sector. Over the years, ABFRL has grown to become one of India’s leading fashion retailers. It is offering a diverse range of apparel and accessories under various renowned brands.In 2015, ABFRL emerged from the consolidation of the branded apparel businesses of the Aditya Birla Group. This includes Pantaloons Fashion and Retail (PFRL) and Madura Fashion division. This strategic move aimed to streamline operations and create a unified brand identity. PFRL was retitled Aditya Birla Fashion and Retail Ltd after consolidation.
ABFRL’s portfolio includes iconic brands such as Allen Solly, Louis Philippe, Pantaloons, Peter England, and Van Heusen. These brands have established a strong presence in the Indian market, catering to various fashion needs and preferences. The company’s commitment to quality and innovation has been a key factor in its success.
In recent years, ABFRL has expanded its international presence. It has formed strategic partnerships with global brands like Hackett London, Ted Baker, Ralph Lauren, and Forever 21. These collaborations have allowed ABFRL to offer a wide range of international fashion options to its customers.
ABFRL’s foray into the ethnic wear segment with brands like Tasva, Jaypore, and Marigold Lane has further diversified its product offerings. The company has also embraced digital transformation by launching TMRW. It is a venture focused on building digital-first brands to cater to the evolving needs of consumers.
The company has a strong network of over 4,664 brand stores. It also has a presence in more than 37,205 multi-brand outlets across India. ABFRL continues to be a dominant player in the fashion and retail sector. The company’s commitment to sustainability and responsible business practices has earned it a positive reputation in the industry.
Aditya Birla Fashion and Retail Ltd (ABFRL) has been actively expanding its digital footprint. Recently, ABFRL’s subsidiary, Aditya Birla Digital Fashion Ventures Ltd (ABDFVL), invested INR 75 crore in the D2C fashion brand Wrogn, co-owned by cricket star Virat Kohli. This investment increased ABDFVL’s stake in Wrogn from 17.1% to 32.84%, aiming to strengthen its portfolio of digital-first fashion companies.
In addition to this, ABFRL has been focusing on its omnichannel strategy. The company’s e-commerce sales grew by 77% year-over-year driven by effective B2B partnerships and brand.com initiatives. The launch of Lifestyle’s new SuperApp is another step towards redefining convenience and personalization for customers.
ABFRL has also proposed a vertical demerger of its Madura Fashion & Lifestyle business into a separate listed entity. This move is expected to create two independently listed companies, each with distinct capital structures and growth opportunities. The demerger will allow ABFRL to focus on its value retail portfolio and ethnic wear brands. It also focuses on luxury formats, and direct-to-consumer brands under the TMRW portfolio.
These strategic initiatives highlight ABFRL’s commitment to innovation, digital transformation, and sustainable growth. The company is also leveraging technology and expanding its digital presence. ABFRL aims to stay ahead of market trends and meet the evolving needs of its customers.
Aditya Birla Fashion and Retail Ltd’s journey from its inception in 1997 to its current status as a leading fashion retailer is a testament to its strategic vision, innovation, and commitment to quality. The company’s ability to adapt to changing market trends and consumer preferences has been instrumental in its growth and success.
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