About Patanjali Foods Ltd
Under the promotion of Patanjali Ayurved, led by influential figures like Swami Ramdev and Acharya Balkrishna, Patanjali Foods has developed a diverse product range. Their offerings span edible oils, soya products, biscuits, and confectionery. They also make nutraceuticals and various healthy food items. The company has even ventured into renewable energy, particularly wind power generation.
Patanjali Foods’ brand identity is closely tied to health and wellness, providing Indian consumers with affordable and quality products. Their extensive distribution network reaches over 2.5 million retail points across more than 30 countries. This highlights their strong market presence.
It is not the largest in terms of market share or capitalization. However, Patanjali Foods has established itself as a top brand in the healthy foods and edible oils segments. Its substantial promoter shareholding showcases the strong backing from Patanjali Ayurved (32.37%).
The company’s success can be attributed to its commitment to quality and a focus on health-conscious products. There are a few managerial promoters who have made Patanjali Foods a trusted name in households across the country. They are
● Tejendra Mohan Bhasin
● Ram Bharat
● Gyan Sudha Misra
● Girish Kumar Ahuja
Patanjali Foods’ registered office is at Nariman Point, Mumbai. Meanwhile, the company’s registrars are located in Indore, Madhya Pradesh. Led by experienced professionals, Patanjali Foods continues to leverage its brand recognition. As it moves forward, the company remains dedicated to its core values of providing healthy products while expanding its reach in the competitive FMCG sector.
A Journey From Ruchi Soya to Patanjali Foods
Ruchi Soya Industries Ltd, established in 1986, was a well-known name in the Indian edible oil and soya products market. Over the years, it built a strong presence with a wide range of products, including edible oils, soya foods, and other food products. Despite its success, the company faced financial issues, leading to insolvency proceedings in 2017. This marked the beginning of a significant transformation.In 2019, Patanjali Ayurved, led by Swami Ramdev and Acharya Balkrishna, acquired Ruchi Soya through an insolvency resolution process. This acquisition was a strategic move for Patanjali, aiming to expand its footprint in the FMCG sector. They leveraged Ruchi Soya’s distribution network and manufacturing capabilities. The acquisition was completed for a substantial amount. This reflected Patanjali’s commitment to reviving and transforming the company.
Post-acquisition, the company was rebranded as Patanjali Foods Limited. This rebranding was more than just a change of name. It symbolised a new beginning and a shift in focus towards health and wellness. Patanjali Foods retained the core products of Ruchi Soya, such as edible oils and soya foods. But, it also introduced new products aligned with Patanjali’s philosophy of natural and healthy living. The company expanded its product portfolio to include biscuits, confectionery, and other health-oriented food items.
One of the key strategies of Patanjali Foods was to enhance its distribution network. Leveraging Patanjali Ayurved’s extensive retail presence, the company increased its reach to over 2.5 million retail touchpoints across India and more than 30 countries globally. This ensured that Patanjali Foods’ products were accessible to a larger consumer base. As a result, it boosted the company’s sales and market presence.
In addition to expanding its product range and distribution network, Patanjali Foods also focused on improving its manufacturing capabilities. The company invested in modernising its existing facilities. It also set up new ones to ensure high-quality production standards. This investment in infrastructure was key for maintaining the quality and consistency of its products.
The transformation journey also involved a strong emphasis on sustainability and renewable energy. Patanjali Foods ventured into the renewable energy sector, particularly wind power generation. This move was in line with Patanjali’s commitment to environmental sustainability. The company aimed to set an example for other businesses in the FMCG sector by integrating renewable energy into its operations.
Financially, the acquisition and subsequent transformation of Ruchi Soya into Patanjali Foods proved to be a successful venture. The company saw a significant improvement in its financial health. This was a testament to the strategies applied by the new management and the strong brand equity of Patanjali.
The promoter shareholding in Patanjali Foods remained substantial. It reflected the strong backing from Patanjali Ayurved. This strong promoter support was crucial for the company’s growth and stability. The management team, led by experienced professionals, played a pivotal role in steering the company through this transformation phase.
Overall, the journey from Ruchi Soya to Patanjali Foods is a remarkable story of transformation and revival. It highlights how strategic acquisitions and a focus on health and sustainability can turn around a company’s fortunes. Patanjali Foods has retained the legacy of Ruchi Soya. It has also built on it to create a stronger, more diversified, and future-ready business. This journey underscores the importance of vision and leadership in achieving business success.
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